• INCREASE SALES Through Better Prospecting
• ADVERTISE with a Limited Budget
• Improve Your WEB PRESENCE
• Improve Your Company's PUBLIC IMAGE
We're not like any other marketing
consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
CALL IdeaMagic visionary marketing TODAY!
(520) 326-7468 • Your Tucson Marketing Consulting Company
I’m not talking about just looking at the fan count, your insights or your feed. I’m talking about your profile’s information. If it’s been a while, consider a social media profile spring cleaning. Even if you don’t think anything has changed, it’s still worth freshening it up a bit.
The one big item I see businesses fall short on is updating their images. This is the perfect spring cleaning starting point. While it’s not always necessary to make frequent changes to banners and profile images, if you’ve recently updated your logo, we recommend making those changes across all of your online profiles. If you use an image of yourself, this should be updated at least once per year with a new, professional photo. That means letting go of the glamour shot you are using from 1999. Just sayin’!
Below are some additional areas I recommend you cover in your spring cleaning review by platform.
Jump to the ‘About’ section of your Facebook page.
Your bio length is 160 characters. In a google search listing, approximately the first 110 characters are returned. Your username does count toward the character count. While it’s critical to use the entire 160 characters, make sure you pay attention to keyword placement for Google searches.
Again, in Google search results, approximately 150 characters, including your page name, are returned in the meta description.
While it’s not an issue with older boards, as new ones are created we sometimes get rushed and fail to add the description.
Google+ can be a bit more work and the information that needs to be updated will vary based on the type of page you have – local, brand or service area. Make sure you head to the ‘About’ section and review your links, headline, introduction, hours and contact information.
With LinkedIn you should be looking at both your business and professional profiles. Business profiles are pretty straightforward, but again, I see a number of companies that simply fail to make changes as updates occur. Worse yet, I’ve found several with spelling errors in web URLs. A minor mistake now means no one can get to your website.
On the professional side, even as a business owner, you should keep your profile as up to date as possible. Many business looking to hire an outside company will look at the principals behind the business.
Regardless of the platform, it’s imperative that you check your information regularly and updated as necessary. Missing or out of date information is unprofessional and can be costly to your business. This should be done monthly, but if it’s been a while, now is a good time to start.
If you’re not sure were to begin your social media spring cleaning or if you simply need to create new profiles or pages, contact MJ Jensen, your Chief Idea Officer, of IdeaMagic visionary marketing and social media. Tucson solutions for small business owners just like you. Ask about our $199 2-Hour Marketing Check-Up! Call us TODAY! (520) 326-7468
Happy Spring Cleaning!