• INCREASE SALES Through Better Prospecting
• ADVERTISE with a Limited Budget
• Improve Your WEB PRESENCE
• Improve Your Company's PUBLIC IMAGE
We're not like any other marketing
consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
CALL IdeaMagic visionary marketing TODAY!
(520) 326-7468 • Your Tucson Marketing Consulting Company
All of the advertising, social media and other marketing activities you spend your dollars on will not help you overcome the pitfalls of not creating an extraordinary 'internal' customer experience first.
Your “internal” customers are your employees, your vendors, your sphere of influence (friends, family, and associates) and your existing customers.
Business owners tend to forget those closest to them can have the greatest impact on their success - or even survival in a down economy.
Exceptional customer service starts with your employees. It only takes one bad apple to ruin the bunch and I've seen this more times than I care to admit. You are, after all only as good (or bad) as your best or worst employee. If extraordinary customer experiences start with your employees, where do you start finding them and how do you keep them? I always recommend having clear USP (Unique Selling Proposition).
Your ideal employee will see your vision of your company and embrace it. Your ideal employee will be empowered to make the right decisions for the customer - every time.
Take Nordstrom for example. They are legendary in providing an extraordinary customer experience. The people on the sales floor know what they need to do to WOW the customer that walks through their doors. Nordstrom became the benchmark for all fine retailers around the world. It wasn’t just about the products. It was about the experience and the feeling that was created for each and every customer by every employee.
Retaining the ideal employee comes down to communication, nurturing and corporate culture. It's a simple fact that meeting with your employees and knowing how they feel and what they need goes a long way to keeping them happy. If there's an issue, the only way you can address it is to know about it. Fail to communicate and simple things snowball quickly. Worse yet, those around them can get caught in the wake.
Spend time with your employees. Get in the trenches with them. Make them feel you're one of them. The more you respect them and nurture them, the more they'll respect you and your company vision.
Create that great corporate environment. We spend much of our lives working. The better that environment, the more it feels like home, the better your employees will feel and the less likely they'll leave. The side benefit - it can also make you the 'sought after' place to work. That makes finding the ideal employee much easier as you grow.
Ideal employee are the foundation of an extraordinary customer experience. Make sure your foundation is solid, strong and will last a long time.
Let's face it, without trusted vendors it really doesn't matter how good your customer service is. If you have no product customer service is a moot issue. Realtionships here are vital. You must keep the lines of communication open. When there is an issue, address it immediately. I suggest a regualr call to your vendors. Let them know what's going on in your business. They may have a new product coming in you want to know about first. They may actually be in a position to recommend something new or even send customers your way.
While I'm talking vendors, don't forget about the mail carrier and UPS and FedEx drivers. I've known business owners who went out of their way to treat their delivery drivers like friends and family - thank you cards, birthday cards, learning about them and their families. Why? First it's just the right thing to do. Second - they always recveived their deliveries on time or early. One business used to get his 2 and 3 day deliveries, which needed to be delivered by the end of the day, first thing in the morning. The driver would pull them aside and drop them off during his overnight stops first thing in the morning! Talk about beating customer expectations. This owner could now tell his clients their shipments would be in at 3 PM, then call and tell them it arrived early!
Your vendors are in a unique spot when it comes to providing exceptional customer service. You want them to be your best friends.
Your Sphere of Influence:
These are your closets friends and family. While they might not be your customers, they certainly have the power to help you. They're invested in your business, not financially, but emotionally. They are there and want to be there for you. Including them in what you do and acknowledging them goes a long way. Don't take them for granted.
You will be amazed at how many people in your sphere of influence are thrilled to be included and are honored to refer more business to you and your company.
Your Existing Customers:
How often do you communitcate with your existing customers? If it's not regularly, why not? They already use your services or products and have the potential to be you're biggest and best marketing tool. Raving fans make the rest of your efforts easy. They're there to back up what you say. Make sure you update them regularly on what's going on in your business. Get their feedback. Continue to grow and build your relationship with them. From email and text messaging to snali mail you have a variety of tools at your disposal to keep in touch. All are simple and relatively inexpensive. There's no excuse for not doing it.
In all the years I have been a marketing advisor I have yet to see things break down with customers if there is more than enough of the right communication.
Contact MJ Jensen, your Chief Idea Officer, of IdeaMagic visionary marketing and social media to help you with a smart marketing strategy that works. Tucson solutions for small business owners just like you. Ask about our $199 2-Hour Marketing Check-Up! Call us TODAY! (520) 326-7468