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We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
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(520) 241-1444 • Your Tucson Marketing Consulting Company
We’ve all been there. We’ve all had that one client or customer who is never satisfied or always wants more. It’s starts off innocent enough. They have an issue or a concern and we address it. Sometimes it costs us money. Other times it’s only our time. That is just good business. You take care of your customers.
Then the pattern emerges. Every step in the process has the same outcome…. No matter how well it was performed, it is never good enough or always requires something else.
If you were smart and had every part of the business relationship - what you would provide, the cost and what your customer’s role, if any, was. If you were smart and didn’t give into too many times, you could pull out that ‘scope of work’ and all would likely be fine. We are not always that smart. Now we are left doing things for customers we should not be doing. Things costing us far too much time,
energy and money out of our own pockets. Worse yet - we keep doing them!
The solution? Stop it! Stop doing those things. If you know what your customer is asking is unreasonable or outside what was agreed to (written or verbal), then you need to explain that to your customer.
But we don’t!
Why? A simple thing called money. It can be hard for a small business owner to risk losing a paying customer. I get that. I have been there myself. We do have to realize, though, that we need to do just that. At a certain point we need to realize we do have our marketing plan still in place.
We have to accept we have done our best to make it work but some relationships are not meant to be and we need to move on to new ones.
Maybe. Does it matter? No.
I believe it is an opportunity to improve systems, processes, clear concise agreements and constant communication. It’s something that my team struggles with - keeping the client informed of progress consistently and frequently. I consider myself a pretty good communicator, but when things start breaking down I have to look at what I am missing and what my team is missing. I try and look inward first. If I can say that we have done everything in our power to make the process work effectively then I can walk away.
These are things I ask my team:
1) What could we have done differently in the beginning of the relationship to communicate more effectively?
2) Where did it start breaking down?
3) What was our role in the breakdown?
4) What can we do to improve our processes so it does not happen again?
Our partner and coach, Mike Erickson, is extremely helpful in challenging us and asking us the difficult questions. And for me it is about being patient and knowing that we can do better.
If you are in business long enough, you will find yourself faced with having to fire a client. Rather than seeing it as a negative, realize it you may be better financially for doing so and it provides a great opportunity to take a good look at yourself and the systems you have in place in your business.
Have you fired a client? How was the experience?