• INCREASE SALES Through Better Prospecting
• ADVERTISE with a Limited Budget
• Improve Your WEB PRESENCE
• Improve Your Company's PUBLIC IMAGE
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consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
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(520) 326-7468 • Your Tucson Marketing Consulting Company
How do people perceive you?
How do you attract media attention?
Have you heard about the latest public relations stunt in Moscow? To promote the 2014 Winter Olympics, Russian subways give travelers the opportunity to pay for their ticket by accepting 30 squats – similarly like using a Wii. Everyone in the Olympics is gearing up and getting fit, and they want the public to do so also. With 30 squats on the spot, one instant subway ticket is dispersed. People are responding—and squatting.
Odd. Crazy. Ridiculous. Call it what you want, but it’s a brilliant example of a public relations campaign and how to get the public involved in your marketing efforts.
People are tweeting about it, and sharing pictures and video of it. That’s extra, free publicity like no other.
So what’s the difference between public relations and publicity?
Public Relations (PR): Build & Protect Your Reputation
This is the bread and butter of your persuasive marketing strategy that builds your credibility. Gain exposure through the essential force of how you want the public to perceive you. Image is everything. Your reputation is unclear without your clear message coming directly from you. Tell them how you want them to view you. Don’t have anything to say? Say something. And say it with the clear message of who you are a business leader, professional service, unique product, or other specific role within the industry you’re in. This is the practice of how you’re managing the spread of information between you and the public. Communicate your message with a variety of the following media formats:
• social media marketing
• speaking engagements at conferences
• special events
• internal employee communication
• annual reports
• press releases
• news coverage & feature articles
• radio, TV, podcast interviews
• blog postings
Publicity: Attract Free Attention
When you send your clear message to the public about who you are, what your opinion is, what you believe in, or what you’re doing, you’re giving them a reason to turn their attention toward you. Here are two easily-attainable examples of free publicity practices:
A simple way to attract attention if you’re a Chamber of Commerce member is to become an “Ambassador” to attend all of the chamber ribbon-cuttings and award presentations and get in all the photos. The key is to appear frequently where the media is.
Another way to attract attention is to offer to write guest posts for blogs that reach your target audience, even if you don’t have your own blog—by the way, you should.
Now, if you’re a bit more experienced in the media and public’s eye and prefer the advanced stages beyond a do-it-yourself approach, consider consulting with a local publicist for creative ways to promote yourself and gain the attention of a wider audience. With a more bold approach like the 2014 Moscow Winter Olympics in Russian subways, you may end up with international attraction with global eyes all on you!
Ultimately, you should have an overall PR strategy in place. Define your brand. Describe how you want people to perceive you. Explain what you want to accomplish in the way of publicity. Create PR materials to earn publicity based on your specific overall strategy. Share your news via press releases, strategically in accordance to your overall PR plan.
ACTION STEP – Check out the PRexamples website for “the best stunts and campaigns in one place” just like the 2014 Moscow Olympics one, to see if any of them “speak” to you. Consider taking and tweaking an idea that seems to fit your PR plan. Don’t have a PR plan yet? You’ve got to have that first or you won’t get the right kind of attention you want stemming from the right message.
Get help with your PR strategy now and contact MJ Jensen, your Chief Idea Officer, of IdeaMagic visionary marketing and social media. Tucson solutions for small business owners just like you. Get started with our $199 2-Hour Marketing Check-Up! Call us TODAY! (520) 326-7468.