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We're not like any other marketing
consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
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(520) 326-7468 • Your Tucson Marketing Consulting Company
Is “snail mail” part of your marketing mix?
Give your business the lift it needs with direct mail done right.
If you’ve been swayed to think that your marketing dollars should be spent primarily on online marketing strategies, you’ve sadly been misled.
What happened to the traditional offline efforts such as direct mail marketing? Dead, they say. That’s what most inbound marketers want you to believe, anyway.
With a quadrupled response rate compared to email, direct mail is alive and kicking fairly well still.
Even the Online Marketing Institute referred to the Direct Mail Association (DMA) that for 2013, 65% of consumers of all ages made a purchase as a result of direct mail.
While a direct mail marketing campaign by itself yields some concern to its success, a direct mail piece coinciding with online marketing is a match made in Heaven.
It is possible. Inbound and outbound campaigns can get along quite well these days—directly in your ROI favor!
About two years ago, the United States Postal Service introduced the Every Door Direct Mail® (EDDM) program. Using this makes it easy for B2C businesses to promote a business or organization.
Choose the zip code(s) and carrier route(s) and every homeowner in that route will receive the mail piece. There is no list to buy and no address required. This makes reaching out to your target customer base easier and faster than ever before.
If you’re a B2B business, a mailing list is required. Using your own database of business contacts that you have developed over the years is the best list to use. If you need to purchase a list, they’re available and can be targeted to industry categories, size of business, or number of employees, etc.
If you happen to think there’s not a genuine reason anymore to send direct mail, think again…
When mailing your marketing message, think of ways to direct your customer to your social media, website, or traditionally speaking—to their phone to call you for an appointment/order or even directly to your office or storefront.
To grab the attention your business or organization deserves in a direct mail piece, oversized postcards can do the trick easily and quickly. Or, brightly colored envelopes like the “red envelope,” alerts our visual response in an immediate fashion.
Personalize your mail piece with variable data printing, so that your message not only mentions their name, the images and copy directly relate to their consumer experience. For instance, if you’re a veterinary clinic and your mailing out postcards to dog owner’s reminding them of their upcoming vet exam for their Chihuahua, there lies a photo of a Chihuahua just like your very own, “Princess” or “Spike.”
So, enough about direct mail’s demise! The point is, ignoring either online or offline marketing channels is not a good marketing practice.
If you need some guidance to get your next mail campaign on its feet, Gaya Zeiter of Premier Printing and Mailing can handle your project from start to finish. Locally owned and in business for over 30 years, they know all of the postal regulations to design, print, and deliver with the lowest postage rates available.
To understand more about the role of direct mail in an Internet world, visit this Online Marketing Institute article.
ACTION STEP - What kind of information about your customers or clients do you have in your database? What message do you want to share with them? Develop a direct mail marketing campaign based on these two aspects to get going. Remember to have a follow-up and results tracking system in place also, so you’re ready to take further action after the last piece is dropped in the mail.
To further explore the possibilities of how direct mail and online strategies can work for your business or organization, contact MJ Jensen, your Chief Idea Officer, of IdeaMagic visionary marketing and social media. Tucson solutions for small business owners just like you. Ask about our $199 2-Hour Marketing Check-Up! Call us TODAY! (520) 326-7468