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Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
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Take a deep breath, we’re going in… into the social media depths of G+. Gasp!
Think you can afford to keep ignoring using Google Plus to market your business to consumers? Not so fast.
Let’s look at three reasons to encourage your business to swim--rather than sink--in this deep ocean we call social media marketing.
G+ Plays a Criticall Role in Online Visibility
Google authorship is a way to link content you create to your Google Plus profile, which provides benefits such as your headshot image appearing next to your content in Google’s search results.
Why is this important?
Because it builds authority and an audience. This helps you stand out from your competition and it’s a way to build trust because the content is linked to a person you can identify with.
Do you have a Google Plus profile? By now, you should. You can’t build authorship without having one—one that displays a decent headshot of yourself, that is—because this will be the image that’s displayed in Google’s search engine results.
Are you creating content? If you’re not, your competitor is. If you can’t or don’t want to, hire professionals to help.
Do you know how to incorporate Google authorship markup? Probably not, unless your business is website development or SEO. So again, hire a professional.
Segment Your Audience with G+
Build audiences around a common interest, so as not to blast all your followers with irrelevant content and instead, craft your message specifically to what matters most to them.
For example, if you’re a veterinary clinic, you can post content about cats only to your “Cat Lovers” circle that you created based on the data collected from your clients who are cat owners. Remember all those “Dog Lovers” out there as well, as a circle to target your message to.
What’s not to love about segmentation? Thank you, Google Plus.
G+Is Not Facebook
Of course Google Plus isn’t Facebook. This is a brilliant observation! Here’s why…
If you’ve been using Facebook as a primary social media marketing strategy, you may have noticed less interaction due to their recent algorithm changes in your newsfeed.
Even if you post consistently, they are becoming increasingly difficult to be seen if you’re not paying for it. More and more businesses are posting and competing for the same newsfeed space as you are. Posts are suppressed. Organic reach is on a decline.
It’s predicted that it’s going to become more and more challenging to be seen if you’re not opening up your pockets. As Facebook is becoming more and more saturated, so it’s time to reach out on an alternative online lifeline—like Google Plus.
What if you insist on focusing on using the Facebook platform? Then re-evaluate your strategy.
“Social media needs to be just that--social. As a business owner, your life is not 100% business. You have a fun and social side. So does your business! Let that side show and be social. You'll see a greater response to your CTA [call to action] posts. Just be sure to engage with your fans as they comment and like! Nothing kills a friendship faster than being ignored,” advises Robert Nissenbaum, social media marketer, consultant, educator, and speaker for Tucson Marketing Professionals (including the Social Media Cafe division of IdeaMagic visionary marketing).
Nissenbaum further suggests that for B2B businesses, they should focus more on active engagement on the pages of their potential clients. “By helping them through quality comments and active participation on THEIR posts/pages, you show your social side and keep your business visible,” he said.
But remember, Google Plus is Google.
So, since you’re diving right into the depths of Google Plus, hoping not to end up in the deep end, consider your strategy.
“While the basic premise is the same, the general user base on G+ is different. It's still about creating a persona, but the shift is more toward creating authority and trust than fun. Posts/content should show and build expertise. Longer, more in-depth and well-written posts of new content and shares of content from others that YOU trust are the recommendation. Drive engagement and interaction through learning and cooperation,” Nissenbaum said.
Want even more from your fairly new Google Plus commitment?
Nissenbaum also recommends looking for communities your potential clients may be involved in and join them. “You won't want to necessarily post your content here, but it's a great place to engage and interact with them. Plus, as the situation arises where your content directly fits, you can happily add it as a post within the community as a trusted member,” he said.
If you don’t sink some time into basking in the glorious sea of Google Plus, your social media marketing strategy may just end up belly-up.
Get your goggles on, folks.
ACTION STEPS - 1. Complete a Google Plus profile. 2. Complete a Google Plus business page. 3. Implement Google authorship markup. 4. Create content. 5. Socialize & share your content. 6. Socialize & share your potential clients’ content. 7. Repeat steps 4 - 6 for your 2014 social media marketing strategy.
Contact MJ Jensen, your Chief Idea Officer, of IdeaMagic visionary marketing and social media to help you with a smart marketing strategy that works. Tucson solutions for small business owners just like you. Ask about our $199 2-Hour Marketing Check-Up! Call us TODAY! (520) 326-7468