• INCREASE SALES Through Better Prospecting
• ADVERTISE with a Limited Budget
• Improve Your WEB PRESENCE
• Improve Your Company's PUBLIC IMAGE
We're not like any other marketing
consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
CALL IdeaMagic visionary marketing & social media TODAY!
(520) 241-1444 • Your Tucson Marketing Consulting Company
As a small business owner you have two very limited, even scarce, resources – time and money. How you use them can make all the difference in whether you succeed or need dust off your resume.
The good thing about money – you can get more. It might not be easy, but it is possible. Time - that is finite. We only get so much of it. Like our finances, it has to be split several ways. The trick for small business owners is how to use these two resources to yield the maximum value.
When I consult with clients, money is the ultimate driving force. They have little, need more and obviously WANT more. Most do not mention time. But, used correctly, money spent correctly can buy you more time.
Money cannot literally buy more time BUT by being smart in how you use your financial resources, you can free up time – the same concept as ‘A penny saved is a penny earned.’ Leveraging your money to automate systems and processes is a simple and very effective way to create more time – time which could be better spent networking, selling, or managing. All activities which will, in the end, help you earn more money!
Automation is not only for the mundane, boring and repetitive tasks. It is for any activity which decreases your efficiency. Marketing has always been one of those areas. Yes, there are marketing activities which need to be hands on (designing brochures, creating mailers) but much of it can be automated.
Last month I wrote about the importance of automating your follow up marketing – primarily to avoid losing touch with clients and leads or having important messages lost. To the point I am making here, it is also a great example of how to free up time.
Doing some market research for another product or service you are considering? Want to know what you current clients would like?
Did you know it is possible to create customized work flows in Infusionsoft which can provide future questions based on how someone responded to the previous ones? Talk about using automation to drive growth.
What about product marketing? How about marketing your upcoming event? Both are ideal for automation. Getting the word out about your new product, service or event requires a significant amount of time. That time could be better spent demonstrating or selling the new service rather than telling people about it. Money spent on automation frees up man hours to earn more money!
Closer to the literal meaning of Benjamin Franklin’s quote above, automation can save you money too.
Automated processes tend to be more efficient, keeping more money in the bank.
When processes are streamlined and systematic it becomes far easier to measure the ROI of an activity. Automation removes variables that can interfere with analysis and reports so you know EXACTLY where the money is going and if it is being well spent, allowing you to adjust as necessary (and you’ll have the time to do it).
I met with a new client recently and as we delved into his marketing and exit strategies one thing became very clear. He did not have a plan on how to create a viable business that runs effectively without him running it. Like most small businesses, his business was built and is successful because of HIM!! That’s not necessarily a bad thing unless you’re ready to retire, work less, sell or replicate.
Separating yourself from the business when you ARE your business means needing to replace yourself. Hiring employees is always advisable, but automation should be part of your plan.
Automation is about:
Automation is one of the most powerful tools that businesses now have that is affordable and brings an immediate ROI.
MJ Jensen, Chief Idea Officer, IdeaMagic visionary marketing & social media