• INCREASE SALES Through Better Prospecting
• ADVERTISE with a Limited Budget
• Improve Your WEB PRESENCE
• Improve Your Company's PUBLIC IMAGE
We're not like any other marketing
consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
CALL IdeaMagic visionary marketing TODAY!
(520) 326-7468 • Your Tucson Marketing Consulting Company
Does your business have what it takes to stand out from the crowd?
Go beyond the obvious, surface features.
What makes your business different than XYZ companies just like you?
If you said, “Our customer service,” try again.
“Really, it’s our customer ser—”. No, it’s not. Stop that!
“Customer service” does not make you different. All businesses say they service their customers the best way possible, from their own perspective.
This is a common misconception and businesses continue to operate as if it’s true. Facing the difficult question a potential customer asks you, “What makes you different?” is no easy task. Although, it should be! Especially if you’re in the professional service industry, you should be able to answer with ease… thou shall not appear as a typical deer in headlights.
You are NOT like all businesses, right? If you were, you wouldn’t have anything different to offer consumers. And you do. But your customers don’t know it.
What is your “point of differentiation” (POD)?” This is a strategic force of being that you should make if you want to survive and thrive as a business. Since there may be an overwhelming variety of products and services offered in your market that are just like you, those who stand out in some way are better noticed by consumers.
Wikipedia explains this concept superbly here:
“The key points of difference of a company […] are critical in defining its competitive advantage and branding strategy. They must be attributes or benefits that consumers strongly, uniquely, and positively associate with the company's brand; and not with any competing brand. Once points of difference have been clearly communicated to consumers, the company and its brand are set apart from its competitors. Brand loyalty depends upon the ability of the company to establish and maintain clarity of communication with the consumer regarding their brand; and to maintain and expand the points of difference that define the brand.”
Peg your “unique selling proposition” (USP) on product/service characteristics, price structure, placement strategy (location and distribution), or promotional strategy. These are also known as the "four P's" of marketing.
Sometimes we can easily overlook some of these basic foundations in building our business—and that’s okay—because we will bounce-back like a monkey on a trampoline, balancing three bowling pins in one hand and a frozen banana margarita in the other. Or, if you’d prefer, ONE bowling pin and THREE margaritas.
The point is, there’s much to do when marketing our business and sometimes we need a little help from our four friends.
Remember, your friends are the “four P’s” of marketing:
• product/service characteristics
Are we asking ourselves, “Is my product/service what my customers want?” How do you know?
We mentioned in a prior blog post about how important it is to listen to your customers and ask them for feedback about their experiences with you, such as “Why do you do business with us?” Maybe they’ve answered, “Because you do/don’t do ABC like that other XYZ company does!”
Reflect also upon, “How am I communicating my message to my customers that uniquely distinguishes me from others?”
So, you’ve asked and listened… yet, have you taken action?
To differentiate yourself amongst your competitors and communicate it the best way with your consumers, review these fine examples of both local and national distinguished recognition:
eegee’s – unique fruit slushes that aren’t found anywhere else in Tucson. Sure, they also sell deli subs but they stemmed from their famous frozen drinks.
Starbucks – premium coffee beverages, not premium coffee beverages AND the lowest prices. They wouldn’t stand out from convenience gas station coffee if it were both.
Stand for something, not for everything.
Learn to close the cognitive gap in your consumer’s mind by positioning yourself as offering something of value that consumers want that is least dominated by other brands.
Simply stated: clearly identify your point of differentiation (what makes you unique) and work it into your unique selling propositions (what you stand for; what you want to be known for) when marketing your business in order to reap maximum ROI results.
(NOT 1, BUT 4) ACTION STEPS –
1) Identify the specific benefit(s) that consumers get from buying your product/service.
2) If it’s a challenge to do #1 above, remember that you must be unique in some way that your competition cannot or does not offer. You may need to [gasp!] innovate and clarify your direction moving forward.
3) Craft your marketing message; strong enough to move the masses – to attract new customers.
4) Then, get your message into the right hands at the right time. Working with a professional marketing team who knows a thing or two about positioning your business, could do wonders.
Need more help differentiating yourself in your local or national marketplace? Contact MJ Jensen, your Chief Idea Officer, of IdeaMagic visionary marketing and social media. Tucson solutions for small business owners just like you. Ask about our $199 2-Hour Marketing Check-Up! Call us TODAY! (520) 326-7468