• INCREASE SALES Through Better Prospecting
• ADVERTISE with a Limited Budget
• Improve Your WEB PRESENCE
• Improve Your Company's PUBLIC IMAGE
We're not like any other marketing
consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
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(520) 326-7468 • Your Tucson Marketing Consulting Company
This is the 3rd segment in the 3 Part Series of viewing our business from three very important components.
People buy to solve problems. Whether those are ‘need’ (‘My car won’t start’, ‘My website is down’, ‘I’m hungry’) or ‘want’ based (‘I want a new pair of earrings to match my dress’) you product or service MUST address those concerns. The better you understand what you offer and how it can provide value to the end user, the easier it will be to determine your end user and how to market to them.
Action Item: Make a list of the products and services you offer. In one sentence, clearly define the need or want it satisfies.
Once you understand the issues your product addresses, you have a better handle on determining who constitutes your ideal client. Now you can address their buyer persona.
Data from market research and information about your existing clients including demographics, behavior patterns, motivations and interests provides the basis for determining where to target your marketing efforts.
Action item: Build the buyer persona for your product. Hubspot offers a great buyer persona template to get you started.
With the exception of a few individuals and business, price matters. The wrong price point could make the difference between a product being widely successful and a complete flop regardless of how well it addresses the client’s need.
You likely aren’t the only one offering a solution. Pricing too low is a problematic as pricing too high. If you sell luxury watches and price them too low, consumers may wonder what’s wrong with them. Sell widgets? Price those too high and the perceived value for the money spent isn’t there. Both cases may mean no sale.
What is the demand for your product?
Does your product require upgrades? Does it wear out and need to be repurchased? How often?
How does what you sell compare to your competitors? This also comes down to your Unique Selling Proposition or USP. Who you are and what you offer is as much of the deciding factor as the product’s ability to solve a problem, especially when competing directly with others.
Action Item: Evaluate the demand for your product or service. Are you being realistic?
Even knowing the problem your product addresses and positioning and pricing it well doesn’t guarantee success, especially long term success.
Competitors come and go, needs / wants can change, buying habits change. You need to regularly evaluate your problem, position and place and do so with respect to your competitors.
Benchmarking: The only way you can know if your product or service is at the top of its game is to benchmark your “competition”. What is your competition doing that you are NOT doing or why is their product outperforming other products in the same market?
Action Item: Set up a plan to monitor your competitors and their product offerings.
When do you think your product will run its course? In other words, do you think that there may come a time when your product is no longer viable? That the problem it solves no longer exists or is severely minimalized?
Do you believe that your product may morph into a hybrid? What does that look like?
Is there another need or niche your product can fill?
This requires thinking out of the box and looking far into the future of your business.
Take a very in-depth look at where your industry is going to be five years from now. Will your product still be competitive and desirable to your market?
There are many industries that have failed because they did NOT vision what the future would and could be in their industry.
Look at the travel agency industry. The internet changed everything. Those agents and agencies who embraced the future of the internet are still viable and are as successful as they were prior.
Be prepared. Be ready to change. Be open to new ideas. And you will continue to have a long and successful business.
Need help with your product strategy or creating your USP? Don't have marketing plan or strategy in place?
The Process: Get Out There, Get Connected, Stay Connected
Marketing is about more than just your content, your advertisements and your newsletters all serve that purpose but it’s only part of the process. It’s about being visible and building relationships. Those personal connections, the trust, the friendships you build are, in many cases, the deciding factor in why a client or customer will choose to hire you.
Events and Seminars
I talked about personal and professional growth in the first part of this series and the value in attending workshops as a valuable tool for updating a skillset or learning a new approach to an old problem.
On the process side it’s about creating a visible presence at tradeshows and events by attending and more importantly exhibiting. The side benefit to these events – they’re an excellent opportunity to meet increase your sphere of influence and meet potential strategic partners.
Make sure you attend a minimum of two seminars or events as an attendee and two as an exhibitor.
Take the time to personally connect, but be smart. This is all about being strategic with your time and with the time of the people you meet.
Sitting down over a cup of coffee allows you to learn more about someone and build stronger relationships.
When meeting – leverage The F.R.O.G System from “The Seven Levels of Communication” by Michael J. Maher
F – Family
R – Recreation
O – Occupation/Business
G – Goals
+ Bonus – What is your biggest challenge?
Make sure you set aside time and schedule 1 One-On-One each week.
Are you doing your 1st and 10? At least once a week?
If not, what is holding you back?
This is NOT about selling you or your product or service. This is about building relationships. What solution or information can you share with your contact that will help them?
Make sure you set aside time and schedule 1 One-On-One each week. Then touch base the following week with a short email or personalized note.
A Few Best Practices To Share From Our Partners:
Systems for follow up
Need help with the process? Don't have marketing plan or strategy in place?