• INCREASE SALES Through Better Prospecting
• ADVERTISE with a Limited Budget
• Improve Your WEB PRESENCE
• Improve Your Company's PUBLIC IMAGE
We're not like any other marketing
consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
CALL IdeaMagic visionary marketing TODAY!
(520) 326-7468 • Your Tucson Marketing Consulting Company
First of all, it’s about TOM. Who is TOM? That’s an acronym for Top of Mind. If you aren’t in constant communication with your database, your competitors will be. In fact, whether you are or aren't your competitors are! It's TOM who keeps your customers and clients YOUR customers and clients. TOM is important because we are all deluged with images, words and commands. Many of today's buyers are less loyal than in years past. The next big thing, the next best sale are all likely to have an impact on future purchase desicions. The business who is in appropriate communication will be the one who is thought of first. In other words, Top of Mind.
Email: Emails can be tricky. How you word your subject line, how often you're sending them and the content all matter. If you're sending several each week, they better have quite a bit of relevant, valuable content. If you're sending only 1 per month, it better be something they want to hold on to for the month. One great tip to reach out more often - send fun, informative, offers and short messages via email, your target market will pay attention.
One of our favorite emails that we receive is from Don Ledbetter with “We Gotta Guy”. I actually look forward to seeing what he is going to send. The image below was the ENTIRE body of his email! Funny, informative, relevent and very shareable as a bonus! The key though - it's short.
The good old fashioned phone call: If you haven’t spoken to your clients in a while, why not? We live in a digital age. Phone calls are so rare lately, just making that call will have you standing out from the crowd. It may be time to set up a consistent phone call to check in.
Snail mail: I do love to send my “Love Notes”. I use Send Out Cards, but you can use any note card. Make it personalized to them or to your brand. People do not forget it and they do not discard it.
Video: Video emails work really well. Not only is there a great open rate, your face is in front of your prospect. It's easier to keep someone Top of Mind awareness if you can place a face with a name. Videos are also more personal than text. Our advice - If you are not experienced in front of a camera, practice in front of a mirror first. Make sure that your speech does not have “Ums” and “Ahhs”. Keep it short and no longer than 60 seconds to 90 seconds.
Regardless of the method you use, think TOM is your best friend. He's your ticket to keeping your customers. Just remember your audience has very little time to pay attention to your messages, you will find that shorter is better in everything.
We'd love to hear from you. How do you keep in touch with your clients and customers? What methods do you find most effective? Are you always Top of Mind? Do you even know?
If you're not staying in touch, or you don't know how to craft your email messgae, contact MJ Jensen, your Chief Idea Officer, of IdeaMagic visionary marketing and social media to help you with a smart marketing strategy that works. Tucson solutions for small business owners just like you. Ask about our $199 2-Hour Marketing Check-Up! Call us TODAY! (520) 326-7468