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There is no shortage of tips when it comes to social media. From what content you should be posting to when and how often you should post, everyone has a piece of advice to offer. Most of these tidbits are channel specific. When you post to Twitter and how many times you Tweet will different than when and how many times you post to Facebook. What you post on LinkedIn will likely be different than what you post on Instagram.
But what about advice that applies to ALL social media channels? Here are 5 of my best pieces of advice (I’ll assume you already have your goals and a strategy in place – if not, getting that in place would be my first piece of advice.)
Complete your profile. This one is my personal favorite. So many business owners simply fail to take advantage of the resources they’re provided. Each platform gives you valuable real estate to tell people about yourself, your business, what you offer or what your page is about. Much of this information has SEO value as well. What you write – or don’t – can have an impact on your page showing in a search. Why risk it?
Have fun! This covers two areas. You content doesn’t need to be all business all of the time and it doesn’t have to be serious when it is about business. Social media provides businesses a number of unique opportunities. One of the best is the ability to connect with customers and clients (especially potential ones) on a more personal level. What better way is there to connect than being personal and having some fun?
We buy from people we know, like and trust. Going a step further, we buy from people with whom we have a bond or connection. If you like to travel, mix in posts about your trips. If you’re into cars – post about it. Chances are there will be others with the same interests as you. If I bond with you over a love for travel, I’m far more likely to purchase from you than your competitor. Leverage the common ground.
When you are being serious, a lighter note can sometimes be just what the doctor ordered. Have you ever listened to a speaker who just went on and on in a monotone voice which put you to sleep? They provided great information but it was hard to pay attention. Worst still, you’d never want to listen to them again. Social media posts can have the same affect. Bore your audience and you’ll likely lose them even with the most valuable content. Inject some humor or creativity, get your content noticed and keep them coming back for more.
My friend Don Ledbetter at Wegottaguy does an excellent job of this on his Facebook page and his insights prove it’s effective!
Proofread! Poorly worded posts, misspellings, tagging the wrong business or person, not properly citing quotes and images – all mistakes I see too often, all mistakes that are easily avoidable and all mistakes that can damage trust, credibility and cost your business. Slow down and re-read everything. Better to post late and miss that ‘sweet spot’ than post something unprofessional.
Stop trying to be perfect! “While the desire to be good at what you do is a good thing, don’t let perfection lead to procrastination.” Sound advice from my friend Debra Jason at The Write Direction. If you’re not posting because you’re not sure the content is right, your post won’t make sense, you can’t find the right image or you’re not sure when to post – just post it! One of the hardest things is getting started. Once you start posting and are in the habit of doing it, you can work to fine tune your style and content.
Be more visible. This piece of advice comes from my friend Robert Nissenbaum at Tactical Social Media. While everyone stresses how often, when and what you post, he stresses focusing less on what you post and more on what others are posting. Even if your content is valuable, fun and engaging, it shouldn’t be the only place you interact and you shouldn’t be waiting for others to find your content. Spend time, as your brand or business, finding and interacting on the content of others.
Consider traditional networking in a room full of business owners.
If you’re standing over in a corner waiting for others to come to you, don’t expect to meet too many people. You might get an interested person or two, more if you’re having fun (see #2 above). Get out, mingle, add some value and be social! The same applies to social media. Why limit your exposure to waiting for others? You’re more likely to be seen and heard. Do it right and people will start to come to you.
How many of these tips are you already using?
What tips have you found helpful in your social media efforts?
If you need help with your social media management or strategy contact MJ Jensen, your Chief Idea Officer, of IdeaMagic visionary marketing and social media to help you with a smart marketing strategy that works. Tucson solutions for small business owners just like you. Ask about our $199 2-Hour Marketing Check-Up! Call us TODAY! (520) 326-7468
Image by By LaunchGuru (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons