• INCREASE SALES Through Better Prospecting
• ADVERTISE with a Limited Budget
• Improve Your WEB PRESENCE
• Improve Your Company's PUBLIC IMAGE
We're not like any other marketing
consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
CALL IdeaMagic visionary marketing & social media TODAY!
(520) 241-1444 • Your Tucson Marketing Consulting Company
You’ve put a great deal of time into creating a marketing strategy that is starting to pay dividends. Over the past several months your web traffic has increased, you have been generating leads, your social content has been seen and engaged with and you have been setting appointments.
Then you look at the bottom line. For the amount of traffic and interaction you are getting, it should be higher. Why isn’t it? It’s most likely a failure to follow up.
It can take far more work to nurture and close a lead than to get it initially. As a result, many simply do not do it or do not continue to do it.
The average sales person only makes 2 attempts to reach a prospect with 44% giving up after the first follow up. The problem? About 80% of all sales require a minimum of 5 follow ups! (Source: Hubspot)
If yes, great. Now you can determine how effective it is and make changes as necessary. If no, get one (I would be happy to help).
Here are a few things to consider:
What should you follow up on? In a word EVERYTHING! Whether it’s a response to an email, a comment on a Facebook post or someone handing you a business card it gets an appropriate follow up. What may seem insignificant at the time may be the tip of a lucrative deal.
Follow up immediately. Even if the prospect is nowhere near ready to buy, an immediate follow up shows you are not dismissing them. It is also the first opportunity to establish a relationship and build trust.
Be prepared. It’s one thing to have a plan. It’s another to carry it out. If you have created your follow up in advance, you are more likely to follow through. That immediate follow up I just mentioned – how immediate will you be if you are not prepared?
I have worked with a number of businesses who have run workshops, spoken at events, even set up booths at tradeshows. The day after the event they are back at their desks caught up in their routine. Those who have not prepared their follow up in advance are now trying to squeeze it in or rushing to get it done. Too often, it doesn’t.
If you know the event or activity which will be generating your leads in advance, it is not too difficult to figure out what your follow up message(s) will be. I’ll bet many of your lead generation activities are repeated throughout the year. Create a template which can be easily modified for specific events. Being prepared will save time and prevent that ‘failure to follow up’.
Automate it! In an ideal world we’d be able to personally reach out to everyone. That simply is not possible. Automating your process ensures you will not miss an opportunity. It helps you remain prepared. It will allow you to stay in touch and nurture those relationships.
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads! (Source: ANNUITAS Group via Hubspot.)
I often hear that the cost of a good automation program is too high or “I cannot afford it”. My question – can you afford NOT to purchase it? What is the cost of lost sales or lost upsells from not having a quality system in place? Think of it as an investment, not an expense. The follow up is your key to your bottom line. Automation is the tool to make it happen.
Remember, the hard work to generate the leads is only as good as your follow up. Don’t leave money on the table.
If you would like to learn more following up or how automation can help you, let’s talk. As one of 400 worldwide Infusionsoft Certified Partners, we have created a package designed to help get you started at a price you can afford.
MJ Jensen, Chief Idea Officer, IdeaMagic visionary marketing & social media