• INCREASE SALES Through Better Prospecting
• ADVERTISE with a Limited Budget
• Improve Your WEB PRESENCE
• Improve Your Company's PUBLIC IMAGE
We're not like any other marketing
consulting company out there.
We're not just marketing consultants.
We are YOUR ENTIRE
They say there is no MAGIC in increasing sales.
Our clients know better.
Unlike a marketing consultant who tells you what to do and then expects you to implement the ideas they come up with, IdeaMagic focuses on CREATIVE, AFFORDABLE and REALISTIC IDEAS then takes those ideas to implementation. We work side by side with you every step of the way. Our comprehensive strategic marketing session can HELP YOU GET ORGANIZED with your marketing ideas, get all of your MARKETING STRATEGIES on a plan and (if needed) we can help you implement the entire marketing plan.
Your BUDGET and PERSONALITY are an integral component of getting the maximum ROI (return on investment) on your marketing objectives. We take your challenges and come up with solutions that work for you.
Rather than a marketing consultant, we prefer to call ourselves your MARKETING CHEERLEADER or your MARKETING ADVISOR. Ready to get bigger results from your marketing efforts?
CALL IdeaMagic visionary marketing TODAY!
(520) 326-7468 • Your Tucson Marketing Consulting Company
“Marketing today is not a function; it is a way of doing business. Marketing is not a new ad campaign or this month’s promotion. Marketing has to be all-pervasive, part of everyone’s job description, from the receptionists to the board of directors. Its job is neither to fool the customer nor to falsify the company’s image. It is to integrate the customer into the design of the product and to design a systematic process for interaction that will create substance in the relationship.” Marketing is Everything, Regis McKenna; Harvard Business Review, 1991
Twenty-four years later this quote still rings true, and maybe now more than ever. People buy for 2 primary reasons – a need or want. Traditional marketing relied on broadcasting a message, creating the need or playing on the want. That set the hook. The Call To Action reeled them in. The reasons people buy today haven’t changed. What has is with whom we give our hard earned money. The power of social media should be a clear indication that today, even more so than in 1991, why someone buys from you has to do with more than your offer.
I love The Profit with Marcus Lemonis and what he does with businesses. His 3 point approach, People, Process, Product (service) is simple and a great application of Regis McKenna’s belief that marketing is a way of doing business. Over the next few months I’ll focus on each of the 3 points in Lemonis’s approach.
Grab a sheet of paper and pencil and do this simple exercise. Create four columns and label them: Me, Sphere of Influence, Partnerships, Prospects. In each column add the following notes:
Me – What you intend to do to stay mentally and physically healthy in 2015, how you’ll stay up to date within your industry, list at least 1 or 2 seminars you want to attend.
Sphere of Influence – How will you grow it?
Partnerships – What partnerships do you have in place? Where can you see other possible partnerships forming?
Prospects – how do you plan to reach out to them? How will you follow up with them (before and after the sale)?